Jofras is a visual artist who combines design with cultural and social studies. He is a university professor at CETYS Universidad, in the College of Social Science and Humanities, where he served as the Center of Excellence in Human and Social Development coordinator. His instructional focus spans undergraduate and graduate courses, delving into the intersection of practice and research. He brings experience from social issues to his academic endeavors, having participated in impactful projects with USAID and CIPE. Moreover, he has led research groups dedicated to border cities and creative industries through the INNSIGNIA initiative.Jofras actively engages with youth groups, communities, and professionals to tackle social and environmental challenges utilizing design, documentary film and photography. Following this line of work, he studies the organization of art collectives and citizen movements that address public safety and quality of life at the US-Mexican border. In 2019, he received the Matías Romero Visiting Scholars Program with The University of Texas at Austin and LLILAS Benson Latin American Studies and Collections. In 2020, he participated in the HOME 2024 San Diego-Tijuana World Design Capital bid and became a Design-to-Action Leader, representing Tijuana's Youth and Education within the WDC Legacy Program.
Jorge (Jofras) Francisco Sánche