After 30 years in various executive and design management positions in the automotive industry, Global Executive Director at General Motors in charge of the Design of the group's eight brands, and Renault Design Director for the Twingo, Clio, Scénic programs... Anne ASENSIO joins Dassault Systèmes in 2008 as Vice President Design Experience. She created the "Design" discipline and design research department of Dassault Systèmes as well as the “Design Studio” entity, bringing together a multidisciplinary team in innovation strategy through design, Design of the experience, "Up Stream Thinking", design research, design management and DS client’s consultancy.
Advocating a participatory approach with regard to new technologies and virtual universes, Anne is Imagining alternative scenarios to transform the world we live in into a more sustainable and desirable one. Her Design studio engages in reflection, experimentation and confrontation of cross-approaches between social and technologies through creation and, ultimately, the installation of the value of design for the well-being of users, citizens and society. Anne collaborates with various designers, artists, maverick thinkers, innovators in diverse industry networks and public sectors. Imagining alternative strategies to transform the world we live in into a more sustainable and desirable one, Anne enables cross-thinking, colliding nature inspired and technological approaches through creation and ultimately leverages the value of design for user, citizens and human well-being.
Anne also contributes to a number of publications and is a member of several boards in industry, business and academia: She is also an active jury member of international design and strategy competitions Anne holds a Master of Arts in transportation design from Detroit-based College for Creative Studies and a DSAA of industrial design from Paris-based Ecole Nationale Supérieure des Arts Appliqués (ENSAAMA). Anne has been made Chevalier de la Légion d’Honneur and Officier de l’Ordre du Mérite. (DOB: 1962)